FAIRTRADE PROMISE

Because proper coffee starts with doing right by the people who grow it.

At Proper Coffee, we care about more than what’s in your cup - we care about how it gets there.

That’s why we’re proud to support Fairtrade.

We believe that the farmers who grow our beans deserve a fair price for their work, safe conditions, and the chance to build a better future for their families and communities. Supporting Fairtrade means we're part of a global movement that puts people and planet first - not just profits.

It’s not just a label. It’s a promise.

By choosing Proper Coffee, you're choosing:

  • Fairer wages for coffee-growing communities

  • Ethical sourcing from farms that meet strict social, economic and environmental standards

  • Sustainability, with farming practices that protect the planet for future generations

We call it doing things properly - and that’s just how we like it.

So when you brew a cup of Proper Coffee, you’re not just setting up your day - you’re standing up for something better.